Senior Digital Marketing Manager & Marketing Operations Specialist
Ma. Veronica
Yu
Full-Funnel Marketing Strategist for CRM, Performance, SEO & Lifecycle Growth
8 years building marketing systems that generate revenue across ecommerce, B2B, and service-based brands. From CRM architecture and lifecycle automation to SEO, paid media, content, and reporting, I help businesses turn marketing into a cleaner, more scalable growth engine.
Areas of Expertise
HubSpot Architecture
Full ownership of core HubSpot Hubs — Marketing, Sales, Service, and Operations. Workflow design, lead scoring, CRM integrations, and platform governance that powers revenue operations at scale.
Marketing Operations
Building and maintaining the systems marketers depend on — database hygiene, segmentation, analytics dashboards, attribution reporting, and tech stack integrations that eliminate data silos.
Paid Media & Performance
Google Ads and Meta Ads management aligned with full-funnel strategy. Budget optimization, audience segmentation, A/B testing, and conversion-rate optimization across the buyer journey.
Content & SEO Strategy
Technical SEO, keyword strategy, and content that converts — from product descriptions and landing pages to long-form editorial. Built for search intent, optimized for engagement.
Lifecycle Email Marketing
Automated nurture sequences, onboarding flows, re-engagement campaigns, and transactional emails — built to move leads through the funnel and retain customers at every stage.
Analytics & Reporting
Custom dashboards, KPI frameworks, and executive-ready reports that translate marketing activity into business outcomes. Data-driven decision making from campaign level to board level.
I don't just run campaigns — I build the infrastructure that makes marketing measurable, scalable, and impossible to ignore.
— Ma. Veronica Yu
Experience
Marketing Manager
B2B Technology · AU Market
- Lead end-to-end marketing strategy across the Australian B2B technology market covering Microsoft 365, Azure, cybersecurity, and AI solutions
- Develop and execute multi-channel campaigns driving brand awareness, engagement, and qualified lead generation
- Translate complex technical solutions into clear, market-ready messaging for enterprise buyers
- Plan and deliver webinars, product launches, and events to accelerate pipeline
- Optimize SEO and keyword strategy to increase inbound traffic and organic authority
Digital Marketing Manager
Full-Funnel · B2B & B2C · Remote
- Managed full-funnel digital marketing for two industrial valve brands under one management group across B2C ecommerce and B2B lead generation
- Led multi-channel execution across SEO, content, email, social media, CRM, and campaign reporting
- Managed HubSpot for CRM, lead tracking, contact segmentation, and sales/marketing alignment
- Supported ecommerce operations via BigCommerce and WordPress for both brands simultaneously
- Developed SEO strategies for technical product categories, reducing keyword overlap between brands
HubSpot CRM Manager
- Implemented, customized, and maintained HubSpot CRM for lead management, pipeline tracking, and customer communications
- Developed automated workflows for lead nurturing, follow-ups, and client onboarding to improve sales efficiency
- Integrated Podium and other lead sources into HubSpot, reducing lead leakage
- Managed database health: segmentation, deduplication, and enrichment for targeted campaigns
- Supported sales team training, process documentation, and CRM troubleshooting
Marketing Assistant & CRM Manager
- Led strategic implementation and management of core HubSpot Hubs (Marketing, Sales, Service, and Operations) for B2B clients
- Designed complex marketing automation workflows resulting in a 25% reduction in manual tasks
- Oversaw seamless HubSpot integrations with marketing and sales tools, creating a unified tech stack
- Established robust analytics tracking and reporting for data-driven stakeholder decisions
- Proactively implemented new HubSpot features and integrations to maximize ROI
Marketing Administration
Shopify Ecommerce
- Managed daily inventory, stock levels, and product availability for a multi-category Shopify store
- Optimized product listings with compelling copy, quality images, and SEO keywords
- Generated weekly and monthly performance reports: sales trends, top products, refund rates
- Coordinated email blasts, discount campaigns, and new product launches via Shopify and Klaviyo
Digital Marketing Assistant
- Managed social media content, email campaigns, and landing pages aligned with agency branding
- Tracked campaign performance using HubSpot analytics to inform strategy adjustments
- Managed PPC campaigns aligned with company objectives and budget
- Conducted keyword research for SEO and supported content ideation
Content Writer
- Researched and created high-quality, SEO-friendly content for various topics and target audiences
- Wrote blog posts, website copy, and product descriptions optimized for search and engagement
- Conducted keyword research and applied on-page SEO best practices for visibility and ranking
- Monitored content performance, delivering data-driven recommendations to improve CTR and dwell time
Marketing Officer
- Developed marketing plans and strategies for the dealership, increasing brand awareness and customer acquisition
- Created promotional materials and managed social media platforms for the dealership
- Planned and organized events including car shows and test drives
- Managed advertising campaigns and collaborated cross-functionally with sales, service, and finance
Impact & Results
Designed and implemented complex HubSpot automation workflows at Meticulosity, freeing team resources for higher-value strategic work and substantially increasing productivity.
Oversaw seamless integration of HubSpot with Podium, BigCommerce, WordPress, Klaviyo, and multiple lead sources — eliminating data silos and reducing lead leakage across organizations.
Simultaneously managed full-funnel marketing for two distinct brands in different markets — ecommerce B2C and quote-based B2B — with independent SEO, content, and CRM strategies for each.
Strategic implementation and management of HubSpot Marketing, Sales, Service, and Operations Hubs — delivering improvements in marketing efficiency, lead management, data quality, and campaign performance.
Delivered results across automotive, luxury goods, ecommerce, B2B technology, industrial manufacturing, and creative agencies — bringing cross-vertical perspective to every engagement.
Proven ability to execute marketing strategies across Australian, Philippine, UK, and US markets remotely — delivering results across time zones with minimal oversight and maximum accountability.
Selected Client Outcomes
Selected portfolio highlights across ecommerce, industrial, and performance marketing engagements. This section combines directional performance wins with qualitative case-study outcomes to show both execution depth and strategic thinking.
Aussie Buckets
B2B heavy equipment with long sales cycles and high AOV. Built full CRM architecture, automated follow-up sequences, and set up paid retargeting via HubSpot.
Atlantic Valves / Electric Solenoid Valves
50,000+ SKU catalog with separate distributor and end-user journeys. Set up segmented workflows, content strategy, and product-focused campaign paths.
Bezels for Watches
High-ticket luxury customization with separate B2C and wholesale funnels. Built segmented campaigns, post-purchase flows, and retargeting paths for high-intent shoppers.
Swan & Edgar
Managed end-to-end PPC strategy for Swan & Edgar's Shopify store, supporting both customer acquisition and ongoing revenue growth through a performance-led ecommerce approach.
Drove measurable improvement in return on ad spend (ROAS) and new customer acquisition by refining campaign structure, tightening audience targeting, and improving product feed performance.
ElectricSolenoidValves.com & AtlanticValves.com
Led a dual-brand digital strategy across two valve brands under one management group, intentionally positioning each brand for a different audience so they could grow side by side without cannibalising each other.
Optimised as a B2C destination with product-led SEO targeting high-intent searches, streamlined UX for direct purchase behaviour, and lifecycle emails built to convert and retain individual buyers.
Repositioned as a B2B authority focused on manufacturers and distributors. Content, SEO, and email strategy leaned into trade language, industry credibility, and partnership or volume-based enquiries.
The result was two brands operating within the same vertical but capturing demand at different points in the buying chain — one focused on ecommerce conversion, the other on distributor relationships and larger-volume opportunities.
Skills & Tools
Core Competencies
Tools & Platforms
Industries
Markets
Let's Work Together
Ready to build
something remarkable?
Whether you need a marketing operations overhaul, HubSpot architecture from scratch, a performance-driven content strategy, or a senior-level hand who can execute across the full funnel — send me a message through Upwork.
National College of Business and Arts, 2013–2017